The organising of seminars, conferences, information days, rallies and other events is an inseparable part of public relations. In order for a seminar to succeed you cannot simply rely on offering your guests seven different kinds of snacks and hiring a witty moderator. Although both of these aspects are undoubtedly important, success will be achieved by choosing speakers whose personalities correspond with the needs and interests of the target group, by introducing intriguing and important subjects, by inviting participants to the event on time, by organising the event in premises that encourage active thinking and by considering dozens of other important facets that need equally as much attention.

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